Search engine optimization (SEO) is critical to having a successful online business. Any search for a product begins with a keyword search. By incorporating strategically selected keywords with valuable content, marketers can dramatically increase web presence and build a pipeline of prospective customers.
Have you received a call that reeked of fishiness? At work? And that went down the line from one desk to the other? It happens pretty often and at least one in 10 employees falls for these social engineering attacks, reports ComputerWeekly. Email remains the most effective tool for cyber attackers accounting for almost 30%[…]
With spring in the air and flowering plants going through a cycle of rebirth as they release pollen into the air, even big brands are making allergy data drive their campaigns. In early April Johnson & Johnson’s Zyrtec released its own Google Assistant skill that reports daily allergy and weather information as part of an initiative[…]
I’ve been a big fan of Netflix since it started streaming a long time ago. From a watcher of B-movies on TV, I became a consumer of Netflix’s slush pile of movies that became the stand-in for the movies you watch when you just want to chill. I wasn’t paying a lot for my subscription[…]
It’s a little over a month before the GDPR deadline will be in place, but Forrester reports that only 15 percent of B2B marketers are fully compliant with the regulation. The European Union’s regulations for data protection and privacy go into effect on May 25 and will have greater significance now than ever before. According[…]
WannyCry is still in the news. In fact, it may be a springboard for more exploits as reported in a CIO article, “Expect hackers to build off of WannaCry, Nyetya in 2018.” When it comes to Windows, to be clear, the WannaCry malware did not exploit a Windows vulnerability. WannaCry was installed by a vulnerability that[…]
A recent study by Alessandro. Pluchino at the University of Catania in Italy and his colleagues look at how talent or luck or both affect success and failure. In the study titled, “Talent vs Luck: the role of randomness in success and failure” it’s fascinating to see how it plays out.
The Academy Awards also are known as “Oscars” and “The Oscar” is presented every year by the Academy of Motion Picture Arts and Sciences (AMPAS). The Oscar was first awarded on May 16, 1929. Since then every year the Academy recognizes excellence in cinematic achievements and is assessed by the Academy’s voting membership. The Oscar statue The Academy Award of Merit is[…]
A Statista report shows how the share of TV households with a Netflix subscription in the United States in 2011 rose from 28 percent to 54 percent in 2017. That’s a 92 percent increase. If you’re like me, you have your Netflix watchlist that’s longer than you can binge in a month. And some of[…]
With the rise of content marketing, the lines between traditional marketing and the specialization in marketing are getting even more blurred. What Is Content Marketing? According to the Content Marketing Institute, content marketing is a strategic marketing approach that specializes in the creation and distribution of informative, relevant, and consistent content to attract and retain a target audience —[…]