Search engine optimization (SEO) is critical to having a successful online business. Any search for a product begins with a keyword search. By incorporating strategically selected keywords with valuable content, marketers can dramatically increase web presence and build a pipeline of prospective customers.
Making Search Work for You
We know what SEO stands for, but how does it really work? When building or updating your website, you’ll need to evaluate SEO and keywords so that your site can be discovered organically online. You may choose to pay for placement, but this is can become an expensive option and must be on-going to maintain a good ranking. Organic leads often are more valuable over time as your prospects find your product through a search engine or other free avenue.
Creating Quality Content
Since the average person spends only 15 seconds on a web page and less than one minute on a site before moving on, capturing their interest early is important. When content is informative and useful to your reader, you can engage them and ultimately convert them from a prospect to a customer.
Optimizing your content
Publishing quality content frequently will help you rise in search but you cannot guarantee you will be on the first page of an SRP. It is more important to continue to produce content that is useful and relevant to your reader. You can start by writing a title and description that tells a reader what the story is about and that also contains keywords for each page of your website. Another detail that helps is to add text to your images via alt text to make images searchable.
Watch for technology trends
In a Forbes Insight Report, 64% of respondents felt that having a data-driven marketing strategy was the key to online business success. As technology improves and new services are available, knowing what is out there and how it could benefit you can be critical to your online business. If you are not adapting technology to your needs, you may lose out on automating repetitive tasks that prevent you from more important activities. In the case of SEO, stay on top of how Google ranks sites and use their Analytics tools.
Other important steps are to test your website, keep an eye on the competition, apply website optimization and marketing strategies, test and adapt and align your marketing goals iwth the goals of your company.
For more on SEO, read the original article on Tenfold.