Search engine optimization (SEO) is critical to having a successful online business. Any search for a product begins with a keyword search. By incorporating strategically selected keywords with valuable content, marketers can dramatically increase web presence and build a pipeline of prospective customers.
It’s a little over a month before the GDPR deadline will be in place, but Forrester reports that only 15 percent of B2B marketers are fully compliant with the regulation. The European Union’s regulations for data protection and privacy go into effect on May 25 and will have greater significance now than ever before. According[…]
A Statista report shows how the share of TV households with a Netflix subscription in the United States in 2011 rose from 28 percent to 54 percent in 2017. That’s a 92 percent increase. If you’re like me, you have your Netflix watchlist that’s longer than you can binge in a month. And some of[…]
With the rise of content marketing, the lines between traditional marketing and the specialization in marketing are getting even more blurred. What Is Content Marketing? According to the Content Marketing Institute, content marketing is a strategic marketing approach that specializes in the creation and distribution of informative, relevant, and consistent content to attract and retain a target audience —[…]
Look at any content marketing company’s site and it will most likely tell you that they specialize in storytelling. That’s great. It’s expected that a content marketing vendor will communicate the value of your organization and what your products or services do for your customers. Why is everyone getting behind this year’s buzzword? Is it as[…]
The General Data Protection Regulation (GDPR) will be in place by May 25, 2018, and it will change the way we all do business. Even though the regulation is for countries in the EU, if you have an online presence the GDPR applies to your business. This essentially makes the GDPR a worldwide regulation. Marketers[…]
By Joy Ma New research from Buzzsumo answers the question all marketers eventually ask–if they don’t already every day. Get ready: It’s the best-performing headline phrase. Buzzsumo analyzed 100 million article headlines published between March 10 and May 10, 2017, and shared the results. With fascinating insights into what makes a great headline it looked at[…]
If you’re thinking about content marketing, you’re on the right track. It’s proven itself as the marketing strategy with the least upfront costs and the highest return on investment. Entrepreneur.com recently published “4 Reasons Why Your Business Should Invest in Content Marketing“. Content marketing wasn’t a “thing” till about six years ago. Now you can’t[…]