With spring in the air and flowering plants going through a cycle of rebirth as they release pollen into the air, even big brands are making allergy data drive their campaigns. In early April Johnson & Johnson’s Zyrtec released its own Google Assistant skill that reports daily allergy and weather information as part of an initiative[…]

No one knows your product better than you, the marketer. But a prospective customer may not know that your product can work for them unless you show them. Here’s where case studies can show the reader proof that a customer was satisfied enough to vouch for your product. Show, Don’t Tell In an online world where[…]

A great company blog is often the most visible part of a corporate website and the area that receives the most traffic. Since the blog is updated frequently with fresh content, it ranks well with the search engines also. At the heart of a blog–and content strategy–a blog meets several objectives by engaging readers and giving them relevant information. The icing on the cake[…]

It’s hard to talk about AI without being just a little nervous about what it means to our lifestyle, industries we work in and our jobs. Forbes invoked Detective Spooner’s dilemma of having his life saved by a robot in I, Robot because his odds of surviving were statistically higher than that of a girl in[…]

Making a compelling case for content marketing is something most of us in the business are aware of. And something we have to do, some more than others. Take a simple case of a site visitor looking for information about “demand generation”. After the ads, the top hits are Hubspot and Wordstream. And it’s no[…]

If you love to snap pictures there’s still time to submit your favorite photograph to these contests in 2017. Here are our picks for contests that are diverse, fun and where you can show your shutterbug creds. 2017 Travel + Leisure Photo Contest Travel + Leisure is looking for the next great travel photographer. Could[…]

Richard Thaler of the University of Chicago won the 2017 Nobel Prize in Economic Sciences for his work in behavioral economics.  Even if you don’t know much about behavioral economics you get it. For those of us in marketing, behavioral economics represents the secret ingredient in the success “sauce” that wins a customer. The Royal Swedish Academy of[…]

When news that Microsoft’s graphics program Paint had been included in a list of Windows 10 features that will be deprecated, there was a public outcry. Twitter was sad. Future generations will never understand the entertainment provided by doing this for hours RIP #paint pic.twitter.com/LVbyCEnDVj — Sophie Morris (@itssophiemorris) July 24, 2017   A kid[…]