With spring in the air and flowering plants going through a cycle of rebirth as they release pollen into the air, even big brands are making allergy data drive their campaigns. In early April Johnson & Johnson’s Zyrtec released its own Google Assistant skill that reports daily allergy and weather information as part of an initiative[…]
I’ve been a big fan of Netflix since it started streaming a long time ago. From a watcher of B-movies on TV, I became a consumer of Netflix’s slush pile of movies that became the stand-in for the movies you watch when you just want to chill. I wasn’t paying a lot for my subscription[…]
It’s a little over a month before the GDPR deadline will be in place, but Forrester reports that only 15 percent of B2B marketers are fully compliant with the regulation. The European Union’s regulations for data protection and privacy go into effect on May 25 and will have greater significance now than ever before. According[…]