When I got my first email from Steve’s Hallmark that fidget spinners were in stock I didn’t even know what they were. Then I read about the 10-year old who choked on a bushing, a metal round, that detached itself from the spinner. The mother’s warning on Facebook went viral and put the potential dangers of fidget spinners at the top of everyone’s list, everyone who had a child with a fidget spinner.
Soon after I received emails from Michael’s, Living Social and Groupon with their fidget spinner promotions.
These emails had the standard subject lines:
Recent novelty, the fidget spinners help increase focus and assist in managing anxiety and stress without disrupting others.
Anxiety and stress. These are two issues that some children struggle with. Can fidget spinners solve them? No, but they can soothe the fears that children may deal with.
But the real reason I wanted to talk about fidget spinners were the emails that brought them to my attention.
The keywords “fidget spinners” made me open the emails. It certainly worked.
One email had the words “Hot Trend” buried in the graphics with a spinning…fidget spinner. Another called them the fidgets for your digits.
All the emails were completely visual. Bright, flashy and single-minded. They had one purpose: to promote the spinners.
What do you think about fidget spinners?
Want to try one? Here’s a video tutorial for beginner to advanced tips before you buy.