Fidget Spinners: Arriving at Your Inbox

When I got my first email from Steve’s Hallmark that fidget spinners were in stock I didn’t even know what they were. Then I read about the 10-year old who choked on a bushing, a metal round, that detached itself from the spinner. The mother’s warning on Facebook went viral and put the potential dangers of fidget spinners at the top of everyone’s list, everyone who had a child with a fidget spinner.

Soon after I received emails from Michael’s, Living Social and Groupon with their fidget spinner promotions.

These emails had the standard subject lines:

  • Fidget Spinners are Here! Get Yours While They Last
  • Fidget Spinners in Stock
  • Groupon Trending: This Week’s Trending Goods Deals
Fidget spinners had definitely arrived. I saw them everywhere: at the check out at Diddam’s, Michael’s and convenience stores. There were fidget spinners with speakers, personalized fidget spinners, “Elite Spinners” and anti-stress fidget spinners.
Why Fidget Spinners Work
When my son started kindergarten I wondered how he was going to sit still from 8 a.m. till noon. And this was my thinking for a boy who was not fidgety. I dared not think of the kids who had to move to function.
Years later, the classroom is still the same. Kids are expected to sit and be still. How else can instruction go on? However, a recent article in the New York Times, “Why Kids Shouldn’t Sit Still in Class” posits the opposite.
In 2013 the Institute of Medicine reported concluded that children who are more active “show greater attention, have faster cognitive processing speed and perform better on standardized academic tests than children who are less active.”
The elite spinner was advertised in this manner:
Recent novelty, the fidget spinners help increase focus and assist in managing anxiety and stress without disrupting others.
The spinners with all their hype and warnings have hit a nerve for children and their parents. Some of us who have dealt with children both our own and other people’s children, it’s a convenience, perhaps even a placebo to keep the children occupied.

Anxiety and stress. These are two issues that some children struggle with. Can fidget spinners solve them? No, but they can soothe the fears that children may deal with.

But the real reason I wanted to talk about fidget spinners were the emails that brought them to my attention.

Subject Lines

The keywords “fidget spinners” made me open the emails. It certainly worked.

Copy 

One email had the words “Hot Trend” buried in the graphics with a spinning…fidget spinner. Another called them the fidgets for your digits.

Imagery

All the emails were completely visual. Bright, flashy and single-minded. They had one purpose: to promote the spinners.

What do you think about fidget spinners?

Want to try one? Here’s a video tutorial for beginner to advanced tips before you buy.

Thanks for sharing!

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