Our Focus

We give your business a unique voice by creating and marketing content that drives the right results.
Why We’re Different

We connect your brand with your target audiences through the power of smart content marketing. We create high-impact, results-based customized content marketing strategies focused on your marketing goals, acquisition and traction needs. We deliver on tactics that build lasting customers relationships for your company We develop your unique “voice” through original content to target and connect with your specific audiences targets in way that resonates and provides informational value.

We Connect With Your Customers First

We believe that your customers always come first. We understand the psychology of content marketing, the how’s and why’s behind connecting with customers during every stage of the sales funnel through valuable content. We hand-pick the best journalists from our amazing network of writers that match with your exact needs. Our writers are an elite group of freelancers that work in the industry they report on bringing unmatched experience and delivering original content just for you. .

We Strategize, Roadmap and Deliver on Tactics

We are digital marketing experts and content marketing strategists. We help you create, market and distribute your content to attract, engage, retain and hopefully convert visitors to loyal customers. We immerse ourselves in your business, crystallize your unique value propositions and do a deep dive into your competitive landscape to develop realistic and results-based strategies. We work with you to amplify the reach of your content through various marketing and social channels to precisely target and engage the right audiences.

Managed Editorial Services

We take the pain out of managing a distributed content team by providing our clients with a turnkey managed services solution. We have extensive experience managing large content and editorial teams. We work with your writers and/or offer you the services of our writers, including pitches, assignments, submissions, approvals to final product. Let us help you with your freelance team so you can focus on growing your business.

Get a quote or just brainstorm. Either way, we'd love to introduce our services and share ideas with you.

About US

We're a team of experienced writers and digital marketers who can tell your story the way it should be told
What type of content defines you?

Your company has a unique story to tell. How that story is told makes all the difference between sparking that special connection with your customers, or getting lost in the noise. We focus on defining your company's unique story through custom content development and effective digital content marketing. We know how to target and build audiences through original content that grabs their attention and informs them. We write stories that we like to read. We curate and socialize content that we find interesting. Our team comprises some of the freshest and most respected voices in content marketing and journalism. We tell your story the way it should be told.

  • Content Development

    We start with your goals and then create a smart content strategy to drive results.

  • Content Marketing

    We immerse ourselves in your business to develop a powerful content marketing plan.

  • Content Distribution

    We help amplify your content through a customized distribution strategy designed to capture your targeted audiences.

  • Our Network of Subject Matter Experts

    Your unique content voice will be created by our writers who are the best in the business.

Our writers work in the industries they report on delivering content that resonates with your audience.


We're passionate about telling your story through amazing content
Joy Ma
Joy Ma
Chief Content Strategist
Joy is an experienced content strategist who specializes in writing web content and high-impact copy. High concepts and creative exploration are her favorites. She has led editorial and publishing teams for projects for Dell, HTC and is an advisor at FireStart Partners.
Chief Marketing Officer
Cyndy is a marketing technologist, entrepreneur and biz dev specialist with a background in consumer and tech media, startups and enterprise. Currently founder of FireStart Partners, she started her career at Nike, has been a co-founder of 3 startups, and held senior management positions with several global media companies.
Chief Content Officer
Dino is a published Information Security technology professional, having written and edited for Information Week, BYTE, Dice, Invests.com, International Legal Technology Association, Quick and Dirty Tips and others. He was on the launch team that built Dell’s Tech Page One and HTC’s BreakingModern.com.

Latest News

Insight, Techniques and Tips About Content Marketing

Get In Touch

Let's chat about your content marketing needs and get a fast no obligation quote. Email: cyndy@thewritepeople.biz. Phone: 650-397-1722
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