We give your business a unique voice by creating and marketing content that drives the right results.
Why We’re Different
We connect your brand with your target audiences through the power of smart content marketing. We create high-impact, results-based customized content marketing strategies focused on your marketing goals, acquisition and traction needs. We deliver on tactics that build lasting customers relationships for your company We develop your unique “voice” through original content to target and connect with your specific audiences targets in way that resonates and provides informational value.
We Connect With Your Customers First
We believe that your customers always come first. We understand the psychology of content marketing, the how’s and why’s behind connecting with customers during every stage of the sales funnel through valuable content. We hand-pick the best journalists from our amazing network of writers that match with your exact needs. Our writers are an elite group of freelancers that work in the industry they report on bringing unmatched experience and delivering original content just for you. .
We Strategize, Roadmap and Deliver on Tactics
We are digital marketing experts and content marketing strategists. We help you create, market and distribute your content to attract, engage, retain and hopefully convert visitors to loyal customers. We immerse ourselves in your business, crystallize your unique value propositions and do a deep dive into your competitive landscape to develop realistic and results-based strategies. We work with you to amplify the reach of your content through various marketing and social channels to precisely target and engage the right audiences.
Managed Editorial Services
We take the pain out of managing a distributed content team by providing our clients with a turnkey managed services solution. We have extensive experience managing large content and editorial teams. We work with your writers and/or offer you the services of our writers, including pitches, assignments, submissions, approvals to final product. Let us help you with your freelance team so you can focus on growing your business.
We're a team of experienced writers and digital marketers who can tell your story the way it should be told
Your company has a unique story to tell. How that story is told makes all the difference between sparking that special connection with your customers, or getting lost in the noise. We focus on defining your company's unique story through custom content development and effective digital content marketing. We know how to target and build audiences through original content that grabs their attention and informs them. We write stories that we like to read. We curate and socialize content that we find interesting. Our team comprises some of the freshest and most respected voices in content marketing and journalism. We tell your story the way it should be told.
We start with your goals and then create a smart content strategy to drive results.
We immerse ourselves in your business to develop a powerful content marketing plan.
We help amplify your content through a customized distribution strategy designed to capture your targeted audiences.
Our Network of Subject Matter Experts
Your unique content voice will be created by our writers who are the best in the business.
Our writers work in the industries they report on delivering content that resonates with your audience.
We're passionate about telling your story through amazing content
Insight, Techniques and Tips About Content Marketing
Greg Satell at the Harvard Business Review explains why brands cannot simply add content as an adjunct to operations, but to integrate it into existing processes. Otherwise, he argues, you are just throwing money at marketing without a strategy. Satell offers insight into the wall brands are now hitting when trying to tell their story with original[…]
We’ve mistakenly made being found the number one goal of our marketing. But being found is useless if we can’t make people feel like they wouldn’t even consider the competition. That’s what you’re shooting for. Put your energy there. – Bernadette Jiwa
Content marketing is like a first date. If all you do is talk about yourself, there’s not going to be a second one. – @davidbeebe #CMWorld
At TheWritePeople, we’re always looking for valuable content to curate and share with our own audience. We do this kind of thing for our clients too. Here’s a great article that speaks to our own perspective of how we see the world of advertising vs. content marketing. Each have their place in a company’s[…]
As digital marketing strategists and content marketing experts, our clients often ask us what’s the difference between traditional online advertising and content marketing? More importantly, why should they invest in one, the other or both? After all, the end result for both is to capture interest, drive website traffic, engage users and hopefully increase conversions,[…]
The service economy is booming and disrupting the way people view work. I wanted to see if this is true for content services. In an experiment, I recently contacted a content providing service to write a blog post. I was writing a story about cyber attacks over VOIP and thought I’d task another writer to work on[…]
The article you’ve been scanning for the past few minutes is beginning to look is more and more like a thinly-disguised form of online product documentation. Chances are you may soon become one of those bounce rate stats, you know the Google Analytics drop off cliff, meaning you are leaving the site faster than a[…]
Content marketing is front and center for most marketers these days. If you don’t have a smart content marketing strategy in place — meaning a plan to create, market and distribute original, valuable content that attracts, retains and converts your target audience — then you’re missing the boat. Content marketing will take planning, creativity,[…]